Privacy Policy for Analytics

We take your privacy seriously and are committed to protecting your personal data. This Privacy Policy explains how we use Google Firebase Analytics in our app and on the web, ensuring compliance with the General Data Protection Regulation (GDPR) and other relevant privacy laws.

1. Who We Are

AIMAITES ("we", "our", "us") is the data controller responsible for processing your personal data through our app and website. Our platforms are AITutoring.me, PROTutoring.me and PROTeaching.me and are referred to as The Platforms in this document.

2. What is Google Firebase Analytics?

Google Firebase Analytics is a service provided by Google LLC that helps us understand how users interact with our app and website. This allows us to improve functionality, optimise performance, and enhance user experience.

3. What Data Do We Collect?

Through Google Firebase Analytics, we may collect the following non-identifiable and aggregated data:

• Device information (e.g., operating system, browser type)
• User interactions (e.g., button clicks, screen views)
• App usage metrics (e.g., session duration, frequency)
• General location data (country or city, not precise location)
• Crash and performance diagnostics

Sensitive Data: We do not collect sensitive personal data (e.g., health, financial, or precise location data).

Personal Identifiable Information (PII): Firebase Analytics does not collect or process PII unless explicitly configured. We have ensured that no PII is collected in our implementation.

4. How Do We Use the Data?

We use Firebase Analytics data for:

• Understanding user behaviour to improve app and website performance
• Identifying and resolving technical issues
• Conducting usage trend analysis
• Enhancing the functionality and usability of our app and website

5. Legal Basis for Processing

Under GDPR, we process your data based on:

• Consent: We will seek your explicit consent before enabling Firebase Analytics. You can withdraw consent at any time by going into the settings page of the app or web app.
• Legitimate Interest: For diagnostic purposes and to maintain the security and functionality of our app and website.

6. Data Sharing and Transfers

Google Firebase Analytics may process data outside the European Economic Area (EEA). Google LLC is certified under the EU-U.S. Data Privacy Framework, ensuring adequate data protection. We have also configured Firebase to comply with GDPR, including enabling data pseudonymisation and limiting data sharing.

7. Retention Period

We retain analytics data only for as long as necessary to fulfil the purposes described in this policy. Retention periods may vary but are generally limited to 14 months or as required by law.

8. Your Rights

As a user under GDPR, you have the following rights regarding your data:

• Access: Request a copy of the data we process about you.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request the deletion of your data.
• Restriction: Limit how your data is processed.
• Objection: Object to data processing based on legitimate interests.
• Data Portability: Request your data in a structured, machine-readable format.

To exercise these rights, contact us at legal@ai-tutoring.me.

9. How to Manage Analytics Settings

You have control over your analytics preferences:

• In-App/Website Settings: Use the provided option to enable or disable analytics tracking which is in the settings page.
• Google Privacy Controls: Use Google's privacy tools to manage and control data collection.
• Browser Settings: Adjust cookie settings to manage analytics on the web.

10. Third-Party Services

Google may act as a processor for Firebase Analytics.

11. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements.

12. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at:

AIMAITES, Springboard Innovation Center, Llantarnam Park, Cwmbran, Wales, UK, NP443AW.

Email: legal@ai-tutoring.me